Product Summary
A premium fluoride-free, SLS-free toothpaste gel combining activated charcoal, 25% xylitol, and refreshing mint in an advanced 181gm formula. This NEW version enhances detoxification, whitening, and enamel protection using natural ingredients. Designed for daily use, it addresses urban pollution exposure, tea/coffee stains, and sensitivity concerns common in Kenya while being completely free from harsh chemicals.
Key Benefits
- Deep Detoxification: Activated charcoal binds toxins and pollutants from air, water, and food (critical for urban environments like Nairobi).
- Natural Whitening: Charcoal gently removes stubborn stains from tea, coffee, and miraa without enamel abrasion.
- Cavity Prevention: 25% xylitol disrupts cavity-causing bacteria; calcium phosphate remineralizes enamel.
- Pollution Defense: Charcoal absorbs environmental toxins (e.g., PM2.5, heavy metals) that compromise oral health.
- Gentle Cleansing: SLS-free; uses plant-based surfactants (coco-glucoside) to avoid gum irritation.
Composition
- Active Ingredients per 181gm:
ComponentAmountFunction
Activated Charcoal 3% Toxin absorption, stain removal Xylitol 25% Anti-cavity, antibacterial Calcium Phosphate 2% Enamel strengthening, remineralization Silica 4% Gentle polishing/stain removal - Base Ingredients:
- Purified water, glycerin, coco-glucoside (plant-based cleanser), natural refresh mint flavor, xanthan gum (thickener).
- Free From:
- Fluoride, SLS (sodium lauryl sulfate), parabens, artificial colors, saccharin, gluten.
- Certifications:
- Kosher, Halal, vegan-friendly.
How to Use
- Dosage:
- Pea-sized amount (standard for adults).
- Method:
- Brush teeth/gums for 2 minutes, twice daily.
- Spit out (do not swallow; charcoal is not for ingestion).
- Duration:
- Replace every 3 months or sooner if tube is damaged.
Potential Side Effects
- Generally Safe: Well-tolerated with normal use.
- Possible Reactions:
- Mild gum sensitivity (rare; usually resolves with reduced frequency).
- Temporary darkening of toothbrush bristles (charcoal effect; harmless).
- Mild tooth sensitivity (resolves within 1–2 weeks of use).
- Precautions:
- Avoid if:
- Known allergy to charcoal, xylitol, or coconut derivatives (coco-glucoside source).
- Active gum disease or untreated cavities (consult dentist first).
- Wearing braces or dental appliances (charcoal may stain ligatures).
- Consult a dentist if:
- You have existing enamel defects or dental restorations.
- Using other fluoride products (risk of overexposure if combined).
- Avoid if:
Frequently Asked Questions (FAQs)
1. How long does one tube last?
- 4–6 months (pea-sized amount, 2x daily brushing).
2. Does charcoal make teeth black?
- No – rinses away completely; leaves teeth visibly cleaner.
3. Is it safe for sensitive teeth?
- Yes – low-abrasion silica; avoid if you have severe untreated sensitivity.
4. Can it remove tobacco stains?
- Yes – charcoal effectively binds tar and nicotine stains with consistent use.
5. How does this NEW formula benefit Kenyan users?
- Pollution Defense: Counters Nairobi’s high PM2.5 and industrial toxin exposure.
- Stain Removal: Targets tea/coffee/miraa stains common in Kenyan adults.
- Fluorosis Prevention: Safe for high-fluoride groundwater areas like Rift Valley.
6. Will it absorb medications?
- Avoid brushing within 2 hours of taking medications (charcoal may bind to drugs).
7. Is the mint flavor too strong?
- No – refresh mint is balanced; less intense than traditional mint.
8. Can I use it with braces?
- Not recommended – charcoal may stain clear/ceramic brackets; use NOW’s non-charcoal options.
Who Can Benefit
- Urban Professionals: Exposed to pollution, tea/coffee, or miraa staining.
- Health-Conscious Adults: Seeking natural detoxification and chemical-free oral care.
- Individuals with Stains: From tobacco, tea, coffee, or betel nut (mugaa).
- Fluorosis-Prone Communities: Residents of high-fluoride groundwater areas.
- Sensitive Gum Sufferers: Reacting to SLS or harsh toothpaste formulas.




Reviews
There are no reviews yet.